13 February 2008

Pinback does Fuse TV, SSLYBY shills Mastercard (?) and Other News = Yesterday in MySpace Bulletins

Who needs RSS feeds, PR email blasts, and hyperbolic blog posts* when you've got a good old fashioned community bulletin board still up and running on MySpace?

True, the 21st-century equivalent to cork-board and thumbtack affixed solicitations for ride shares and pottery classes down at the rec center may have lost some of its shine to Facebook, but there's still much desirable info to be collected. Keep reading to hear about Pinback playing live on Fuse TV, Someone Still Loves You Boris Yeltsin shilling Mastercard, and Evangelicals waxing on Neutral Milk Hotel. Call it OPP part deux...

Example: The Bulletin Board Exclusive - This is breaking news direct from the horse's (err, Rob Crow's) mouth.

Case Study: Pinback

Bulletin Subject: Pinback invited onto Fuel TV's "The Daily Habit"

Body: Fuel TV's "The Daily Habit," which covers the best in alternative sports, pop culture, music and comedy, has invited Pinback to perform live on Friday, February 22 at 9pm EST. If you don't have cable, find a friend that does! If you do have cable, find a friend that doesn't! What we're trying to say is find a way to watch, and make sure you spread the love. Tune in and tune up!

Prognosis: I didn't know that, did you? Who pays attention to Fuel TV? EXACTLY. Circle the date...

Listen: "Good To Sea"

Example: The Hidden News Item - Mentioned as almost an afterthought within a bulletin board post.

Case Study: Someone Still Loves You Boris Yeltsin

Bulletin Subject: Our Show Tonight = Cancelled

Body: We have to cancel our show tonight because of icey roads. It's rescheduled for Tuesday, March 25th. More info soon...

Oh yeah, that Mastercard commercial got canceled too... it'll probably air in a couple weeks.

New tour dates really soon!!

Prognosis: Mastercard commercial? That's the first we've heard of SSLYBY shilling plastic. Heck, even a Google search undertaken in the guise of journalistic integrity failed to unearth anything about this. Details please?

Listen: "Glue Girls"

Example: The "On Second Thought" Bulletin - Or, one that makes me go back and read an article I otherwise would have skipped.

Case Study: Evangelicals

Bulletin Subject: In the Aeroplane Over the Sea.

Body: Sup dudes...
This month is the 10 year anniversary of Neutral Milk Hotel's In the Aeroplane Over the Sea... I wrote a few words on how I feel about the record over at Pitchfork. You can read about my embarrassment of not liking it and how I eventually found redemption.
Also, did any of you guys catch Friday Night Lights this last Friday? I was in Europe visiting my brother so I missed it but apparently they played "Diving" from So Gone during a scene taking place at a megachurch. Now we sit back and wait for the royalties to come flooding in....!

Prognosis: My eyes usually glaze over when I see the words "Neutral Milk Hotel" and "In the Aeroplane Over the Sea", not like I don't enjoy the album but I just find the fuss made over it disproportionate to it's actual worth. Hearing someone else's take on the album however - and this being someone whose music I respect very much - makes for a nice angle from which to submerge myself in NMH overkill (Happy 10th Anniversary). Oh right, this post also garners consideration as a "Hidden News Item"...Evangelicals on Friday Night Lights? How did I miss this?

Listen: "Diving"

*please don't ever stop reading these hyperbolic blog posts

5 comments:

Anonymous said...

The SSLYBY thing seems like a classic "how can we mention something we're fucking psyched about without sounding fucking psyched?" type thing.

I just don't get why it's uncool to be excited about something that's genuinely exciting.

If you're a band, and you license a song to AMEX, you get coverage and you get money - presumably a good deal of it - that could be used for touring and other positive stuff. Why wouldn't you want to share your joy?

I suspect it's not just a matter of not wanting to sound like you're bragging.

Bands these days are far too hung up on coming off detached, apathetic, and ironic. And I think that's fucking annoying.

Playing music and listening to music is awesome. People should act like it. Bands who are not excited by their own success are fucking annoying. You're not in a cubicle - you're in a van touring. Be happy about that, and anything that enables you to continue that.

Matt said...

^amen times a hundred.

Boris said...

i'm pretty sure they were more bummed out about canceling the benefit show for their friend's hospital bills. friends>money. the mastercard ad is going to air in a couple weeks. dork.

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