28 April 2008

Insound: New Site, "Give More! Get More!" Campaign

Online indie superstore Insound has just upped its game considerably, unveiling a sparkling new website (Insound 4.0) along with some refreshingly altruistic news....behold the "Give More! Get More!" campaign:

Every time you buy an MP3 album from Insound (not EPs or singles), Insound will donate $.25 of our take to a touring band. We choose 6 lucky bands that we like, but you get to select the actual artist to earmark your quarter to. Furthermore, should you wish to "tip" additional funds to these great artists, you can add your own tip during checkout. 100% of these funds will do to the band you choose. If you do not choose a specific band, we will distribute the funds equally to all of the bands. We will add new bands 2-4 times each year. All funds are to be used by bands to support the next national tour. In short, their tours will be made possible by you – Insound customers!

Pretty awesome. And the six lucky bands stockpiling your quarters to buy a few ounces of gasoline on the road? Check out the roster (alongside MP3s from each band) after the jump...

- The Big Sleep - "Bad Blood"
- Russian Cirlces - "Death Rides A Horse"
- The Twilight Sad - "And She Would Darken The Memory"
- Headlights - "TV"
- Epsilons - "Snap Crackle Pop!"
- Videohippos - "Bear Fight"

Also worth noting, Insound is instituting a free mixtape program, whereby each digital album order (full albums only, no EPs or singles) gets you a free MP3 sampler of 10-15 hand-selected tracks updated each month. Which just leaves the following questions: a) what do you think about the "new Insound" and b) are such moves the answer to the death of the physical record store? It's certainly not a bad start...

*above image found HERE

6 comments:

Anonymous said...

hmm, seems like a PR move by insound, like "hey we're championing artists, were on your side!" more than anything else

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