18 March 2006

CRIA's Own Study Counters P2P Claims

This is exactly what I've always believed and worth taking a look at. Here are a few excerpts:

"Consistent with many other studies, people who download music from P2P services frequently buy that same music. The study found that only 25% of respondents said they never bought music after listening to it as a P2P downloaded track. That obviously leaves nearly 75% as future purchasers, including 21% who have bought music ten times or more."

"In summary, CRIA's own research now concludes that P2P downloading constitutes less than one-third of the music on downloaders' computers, that P2P users frequently try music on P2P services before they buy, that the largest P2P downloader demographic is also the largest music buying demographic, and that reduced purchasing has little to do with the availability of music on P2P services."
Read the rest of the article HERE.

Thanks to Cameron Deyhle for pointing me in the direction of this.

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